Using your down time productively

From time to time we get people asking if they can bring in items for us to put their logo on? The simple answer is Yes; but this always comes with a warning as it’s fraught with chances to waste money.

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use your down time for your customer's benefit


If sales are slowing there is more than just your to-do list to tackle. Be proactive with your customers and you can use your social channels and website’s blog to do this. Here are a few things you can do to help reassure your customers.

  • Use email marketing to keep your customers updated an informed about any changes to your opening hours, or special offers
  • Host an AMA (Ask Me Anything) either on Instagram Stories or Facebook Live.
  • If you don’t already, think about creating a group on Facebook for your customers to join and ask questions and discuss topics related to what you sell
  • Publish a blog which includes all the information your customers and website visitors would need to know
  • Keep you social media channels updated with BAU (Business As Usual) content as well as any updates to changes within your business.
  • Use free time to schedule social media posts so that you have a diary of posts created.
  • Add an FAQ’s section to your website to help limit the number of questions asked through other platforms
  • Post a blog to help reassure customers and keep the orders coming in.

To help increase your sales you can look to offer gift vouchers, perhaps with a small discount that you would normally do throughout the year, so that your customers can purchase them and use them at a later date. This means that your business is still getting cash flow in, while your customers can treat themselves later down the line.

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