How to Achieve Workwear Zen

Alright, buckle up because we're about to dive into the fascinating world of branded workwear and how we can help you smash it out the park with yours.

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High vis jacket with printed logo

Alright, buckle up because we're about to dive into the fascinating world of branded workwear and how we can help you smash it out the park with yours.

And guess what? It's way more thrilling than just slapping a logo on a shirt! Let's shake off the formalities and jazz things up as we unpack the genius of Albert Mehrabian's 7-38-55 rule in the context of your company threads.

Mehrabian's Rule: A Concise Exploration (For the Connoisseurs of Communication)

In the scholarly corridors of communication theory, Albert Mehrabian introduced a paradigm-shifting rule – 7-38-55. This rule delineates that communication comprises 7% words, 38% tone of voice, and a substantial 55% body language.

Let’s take a look at how each of the 3 aspects translates into your workwear and how we can get you to workwear zen.

Words (7%):

• Alright, so the "words" here are your company logo and whatever catchy tagline you've got going.

However, let us not be content with mere verbiage; let these words exude sophistication, reflecting the gravity of your brand's identity.

Tone of Voice (38%):

• The "tone of voice" in the context of workwear transcends the auditory realm and manifests visually. This is where we think about the whole package.  Correctly suited garments, garment colours, etc.  all of which should align with your brand and relative expectations of your customers and your industry.

Think about your workwear as a whole package, rather than just some polo shirts with your logo on.

Make your workwear shout your brand's personality, louder than your office karaoke night.

Body Language (55%):

• Now, envision your workwear as the embodiment of your brand's "body language" – a silent yet powerful communicator of your corporate identity. The fabric, the cut, the overall presentation – each element contributes to the narrative. It is the eloquent choreography that dictates whether your brand is perceived as poised and professional or exudes a more relaxed and approachable demeanor.

Now, let's talk about turning your workwear into the superhero cape your brand deserves. It's not just a uniform; it's a style statement, a visual feast that tells your customers and potential customers that you’re the bee’s knees.

Picture this: Your team strutting around in workwear that's not just about the logo but a whole vibe. It's like your brand threw a party, and everyone's invited, thanks to the killer combo of colours, design, and an overall presentation.

So, as you embark on this branded workwear adventure, remember – Mehrabian didn’t just give us a rule; he handed us the keys to branded workwear zen.

Let's make every thread count, turn up the volume on your brand's voice, and have your workwear tell a story that's more thrilling than your favourite Netflix series. Get ready to slay the branded workwear game because great workwear doesn’t just stop with the logo – if you want to nail your workwear, let’s think about the whole package! 🚀✨

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